Development & creation:

It took several rounds to get this right, but Ann’s number one objective was to visually belay their motto: Empowering disadvantaged children through education. So we hashed out the most important elements of that sentence and what they look like. Ann was persistent on a very straightforward interpretation of education, nothing too abstract or suggestive as this may not communicate correctly internationally. So we strategically thought about fonts, shapes, stacking, and tone. We also introduced two new colors to their established branding and found a compromise on something we were all really happy with. A new logo that is clean, sincere, inclusive, and focused.