In the business of keeping your business, yours
By day, I work in wellness & healthcare advertising; clients including AstraZeneca, Menarini Stemline, Novartis, and Pfizer. I have worked on nine launches, one new indication, and two brand refreshes to date.
By night, I advocate for all non-proft organizations to have access to basic design principles to strengthen and grow their organizations even if they can’t hire a designer. Let me show you the little changes anyone -including you- can do, or branding trends you can be aware of to make a monumental difference in your branding. Like this:
colors, logos, fonts, and icons are all parts of your branding, but among these attributes, your brand color boosts brand recognition by a 80%. Knowing what your colors psychologically mean, can mean the difference between 1 and 100 followers.