Hey Girl Hey — It's Roxy

Breast Health Matters™

Have you checked your breast today?
Breast Health Matters™ is an empowerment platform focused on breast cancer support and awareness. The group reached out to me to create an identity for their newest project: Hey Girl Hey parties. The main call to action was to get girls talking about their breasts and breast health in an educational way. Our partnership started there and grew to so much more. The brand identity for Hey Girl Hey, then a new identity for Breast Health Matters™, all their products, flyers, graphics, and now website!

Breast Heath Matters™

Breast Health Matters™ came a year later. We leveraged similar elements from Hey Girl Hey™ -carrying over two brand colors and sharing mutual body copy font- but to give it its own identity, we branched out with new primary colors and utilized more photography over graphics. It has a more mature and somber tone to address the seriousness of cancer. Info first and female empowerment always.

Provided services:

• Brand strategy

• Website

• Graphics

• Merchandise design

Visit site

Hey Girl Hey™

For Hey Girl Hey™, the client and I started from scratch. Tiah came to me with some loose branding ideas (i.e. colors, fonts, tone), then together we brought her vision to life. The logo was a collaborative process, Tiah has a lot of great ideas that just needed some shaping. As a girly girl focusing on women’s breast cancer, the powerful pink and feminine tone was a no brainer. We developed a design style that was very playful, with lots of graphics and pop-out type focusing on visual appeal and eye-catching graphics over hard core facts and stark statistics.