Maxwell Picswell Photography
A brand is more than just a name
Up until this point Max was branding his photography under his full name and used “picswell” as part of social handles. We wanted to streamline his branding so followers associated all these different niche accounts under the same person.
Logo design
Maxwell Picswell
Mood board
Development & creation:
The challenge was that Max had different “buckets” of work that he did, from headshots, to product shots, to live entertainment. So we wanted a logo that could house them all but then segment when needed. Inspired by the camera lens flare, I created a quirky gradient within the logo to represent the wide array of work that he does. This element also opened the door to the possibility of bucketing his work by color to clearly and easily differentiate his works.
