Tough as Nails
Tough stuff can be flirty too
The client reached out to Fresh Paint saying she wanted to extend her crosswords and trivia series into a brand and wanted a quick and elegant logo to use across platforms. Enough said, we got to work.
Development & creation:
We knew this was a job for font. Meaning, to established tough but flirty, we needed a font that amplified exactly that. We fell in love with this bold, cursive font that has a grainy texture to it. It was powerful enough to stand alone, but we complimented it with an elegant and simple visual to drive the brand to the next level.
